Original Penguin coming to Rock Style this Autumn!

Original Penguin was introduced in 1955 by Munsingwear, a Minneapolis-based underwear and military garment store, when it launched the Original Penguin golf shirt in the United States. In 1954, the Munsingwear salesman covering the northeast coast brought a fluffy stuffed penguin to a meeting in Minneapolis, where a logo for a new idea in golf shirts to go up against Lacoste's popular shirts was the subject at hand. Attending that meeting was Len Birnbaum, art director at Munsingwear's Chicago-based ad agency, Powell, Schoenbrod and Hall. Munsingwear made T-shirts and underwear, but their weaving machines also produced the same kind of material that Lacoste used for their golf shirt, a big seller at $7.50 each, in the 1950s. The Munsingwear golf shirt added an under-arm "action gusset" and for added practicality moved the pocket to the right breast to avoid any interference with the swing.

With Just weeks to go before Original Penguin hits Rock Style we think about our current offerings in the area of Polo Shirts, as Polo Shirts are such an important part of the Original Penguin line up we felt it was only appropriate to stock the brand once we had matured in this area. With a large offering of Polo Shirts from Voi Jeans and a light selection from others including Carter and Cipo and Baxx it is finally time to pass the crown on to the king of the Polo Shirt, Original Penguin. With classics like the Earl or Daddy if you know Polo Shirts you know Original Penguin so make no mistake the Polo Shirt is here to stay and we plan to make the most of its offerings.

 

Since 2003, the Original Penguin range has grown quickly: in addition to golf shirts, it now includes track-tops, jackets, shirts, t-shirts, beachwear, footwear, watches, bags, neckwear and belts - all made with their trademark comfort & style.

Original Penguin has created this all-encompassing look so enthusiasts can be clad top to toe in their favourite brand, or just add an extra shot of sophistication to their outfit with an accessory. But the brand isn't forgetting its roots either: as it expands its range, it continues to refine the golf shirt and sponsors top golf players like Aaron Baddeley.

Original Penguin clothing always stays the same at heart, even as it evolves with time - because quiet, cool sophistication never feels the pressure to change.

 

At Rock Style we bring you our favourite designs from Original Penguin from their Earl Polo to the Daddy Polo, with a hold on the Polo market Original Penguin also brings a sweet range of shirts and Logo T shirts featuring the Penguin itself so this season choose Rock Style to bring you the favourite styles from this heritage brand!